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To buy for whom? The effects of money’s pride and surprise tag on spending behaviors
Cong Liu, Nak Hwan Choi, and Baoku Li

The influence of experiential augmentation on product evaluation
Mariëlle E.H. Creusen, Gerda Gemser, and Marina Candi

A case-based generalizable theory of consumer collecting
Charalampos Saridakis and Sofia Angelidou

Toward a conceptualization of perceived complaint handling quality in social media and traditional service channels
Praveen Sugathan, Alexander Rossmann, and Kumar Rakesh Ranjan

Dynamic marketing capabilities view on creating market change
Reza Kachouie, Felix Mavondo, and Sean Sands

Automated adaptive selling
Maurits Kaptein, Richard McFarland, and Petri Parvinen

A habitus divided? The effects of social mobility on the habitus and consumption
Erika L. Paulson

Examining positive and negative value-in-use in a complex service setting
Jillian C. Sweeney, Carolin Plewa, and Ralf Zurbruegg

The spillover effect of incidental social comparison on materialistic pursuits
Xiaoying Zheng, Ernest Baskin, and Siqing Peng

Faculty responses to business school branding: a discursive approach
Sanne Frandsen, Manto Gotsi, Allanah Johnston, Andrea Whittle, Stephen Frenkel, and André Spicer

User experience sharing
Tom Chen, Judy Drennan, Lynda Andrews, and Linda D. Hollebeek

Positive and negative behaviours resulting from brand attachment
Arnold Japutra, Yuksel Ekinci, and Lyndon Simkin

The effects of employee behaviours on customer participation in the service encounter
Yufei Zhao, Li Yan, and Hean Tat Keh

Store layout effects on consumer behavior in 3D online stores
Ioannis Krasonikolakis, Adam Vrechopoulos, Athanasia Pouloudi, and Sergios Dimitriadis

The effects of association strength on attention and product evaluation
Yonghwan Chang and Yong Jae Ko

The context of choice as boundary condition for gender differences in brand choice considerations
Enav Friedmann and Oded Lowengart

Managing dramaturgical dilemmas: youth drinking and multiple identities
Hayley Cocker, Maria Piacentini, and Emma Banister

Resource integration for co-creation between marketing agencies and clients
Tim Hughes, Mario Vafeas, and Toni Hilton

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