Revisit: SMA 2018
Introduction
Marketing Analytics and Big Data Track at SMA, West Palm Beach, 31 Oct-3 Nov 2018; Deadline 1 Jun
Marketing Analytics and Big Data track at the SMA Conference
Dawn Iacobucci, Anjala Krishen, and Maria Petrescu are announcing the Marketing Analytics and Big Data track at the Society for Marketing Advances 2018 Conference. The deadline for paper submission to the conference is June 1st, 2018. The best paper of the track will receive an award of £150 from the Journal of Marketing Analytics and its publisher, Palgrave.
The Journal of Marketing Analytics will also publish a special issue with the best papers of the track, with a submission deadline of February 10th, 2019.
For more information about the track and the special issue please visit the website of the SMA Conference: