Revisit: Data, Dollars, and Votes
Introduction
The Intersection of Marketing and Politics, Washington, DC, 10-11 May 2018
Data, Dollars, and Votes: The Intersection of Marketing and Politics
Conference Event on May 10-11, 2018 in Washington DC
The Marketing Area at Georgetown University’s McDonough School of Business in cooperation with Customer Needs and Solutions present a symposium on the intersection of marketing and politics.
Boycotting department stores over the brands that they carry… Protesting during the national anthem at NFL Games… Consumers and celebrities alike are increasingly engaging in political activism. But, what does this mean for brands and business?
To address these and other related topics, you are invited to attend a special inaugural Symposium titled “Data, Dollars, and Votes: The Intersection of Marketing and Politics,” hosted by Georgetown University’s McDonough School of Business (MSB) Marketing Area.
Several distinguished academics from a variety of universities will present keynote talks and original papers, including Juliet Schor from Boston College, Tom O’Guinn from the University of Wisconsin, and Evan Barba from Georgetown University. Beyond brands and politics, the conference also will address the role of data in political marketing, hosting speakers from academia, Google, and other industry participants. The Symposium will be held on May 10-11, 2018, at Georgetown University. A more detailed agenda can be found linked from the registration page.
Register at: