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SMA – Society for Marketing Advances

October 31 – November 3, 2018 in West Palm Beach, Florida

Conference Theme: Back to the Future: Revisiting the Foundations of Marketing

Paradise found! Sunshine, Palm Trees, laid back lifestyle, beautiful waterfront vistas, and history! These are some of the unique things for which West Palm Beach is most well-known. As one of the oldest municipalities in Southeast Florida, the city has a rich history as seen in the architecture of its designated historic districts. But, West Palm Beach is also a city of growth and commerce, attracting residents, visitors, and business headquarters. This juxtaposition of past and future makes for the perfect setting for this year’s conference theme where we will examine the historical foundations of marketing in the new millennium and beyond. I invite you to join us in West Palm Beach to explore these and other exciting marketing topics.

As one of the three largest cities in South Florida and the central city of Palm Beach Count, West Palm Beach has world-class choices in dining, shopping, and entertainment. The West Palm Beach Marriot is conveniently located downtown, 2 miles from the Palm Beach International Airport, and walking distance or short trolley ride to area attractions.

Pre-Conference Workshops

SEM Workshop
Barry J. Babin
Louisiana Tech University
bbabin@latech.edu
and
Joseph F. Hair
University of South Alabama
jhair@southalabama.edu

PLS Workshop
Joseph F. Hair
University of South Alabama
jhair@southalabama.edu
and
Lucy Matthews
Middle Tennessee State University
lucy.matthews@mtsu.edu

From Soup to Nuts: Designing and Delivering a New Course
John D. Branch
University of Michigan
jdbranch@umich.edu
and
James Mourey
DePaul University
jmourey@depaul.edu

Measuring Up: Teaching Marketing Analytics
Rebecca VanMeter-Brown
Ball State University
vanmeter@bsu.edu
and
Holly Syrdal
University of Southern Mississippi

This year SMA has adopted an online Submission process for ALL manuscripts. To submit, please go to For questions or problems, please contact the Program Chair, J. Charlene Davis, at cdavis2@trinity.edu or the President, Diane Edmondson, at diane.edmondson@mtsu.edu.

Full information about this event can be found at

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