TOC: Services Mar Quart
Introduction
Services Marketing Quarterly, 39(2)
International Marketing of Services and Developing Countries
–Philemon Oyewole [] []
Mobile Phone Service Providers Shift to No-Contract Plans: Implications on Customer Retention
–Goitom Tesfom, Nancy J. Birch & Jeffrey N. Culver [] []
New Service Development and Digitalization: Synergies of Personal Interaction and IT Integration | Open Access
–Cecilia Lindh & Emilia Rovira Nordman [] []
Scoring More After Service Failures: Why Do Customers Overclaim?
–Denis Khantimirov [] []
The Role of Private Label Brands in Enhancing Service Satisfaction in the Hotel Industry: Comparing Luxury and Boutique Hotels
–Ram Herstein, Shaked Gilboa, Eyal Gamliel, Ron Bergera, & Alisha Ali [] []