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Rick Briesch

Introduction

Rick Briesch, Corrigan Research Professor and Professor of Marketing at Southern Methodist University, died unexpectedly on 7 Apr 2018

I am greatly saddened to report the passing of Rick Briesch, Corrigan Research Professor and Professor of Marketing at Southern Methodist University. He died unexpectedly on Saturday, April 7th.

Rick earned is PhD from Kellogg in 1995, where Bob Blattberg was his advisor. He served on the marketing faculties at NYU and UT Austin before we were fortunate enough to attract Rick to SMU. For the last 15 years, he has been our colleague and, more importantly, our friend. We will miss him.

Many of us at SMU and in the broader marketing community had the pleasure of working with Rick. He was a talented and dedicated scholar. He was also a very good guy.

Arrangements are as follows. There will be a viewing at Sparkman/Hillcrest Cemetery on Thursday, April 12th, 6pm-8pm (7405 West Northwest Highway, Dallas, TX 75225) and a memorial service at the Perkins Chapel at SMU campus on Friday, April 13th, at 11 am. Both are open to the public.

Condolences may be sent to Rick’s sons, Daniel and Charlie, at 3327 Mockingbird Lane, Dallas, TX 75205.