TOC: Health Mar Quart
Introduction
Health Marketing Quarterly, 35(1)
Sexual and gender minority’s social media user characteristics: Examining preferred health information
–Hyojung Park, Shelly Rodgers, Jane A. McElroy & Kevin Everett [] []
What’s so appealing? An examination of emotional appeals and viewer engagement in safe-sex PSAs and condom advertisements
–Elise M. Stevens [] []
Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs: An integrative cognitive process model
–Ilwoo Ju & Jin Seong Park [] []
Communicating ALS to the public: The message effectiveness of social-media-based health campaign
–Jing (Taylor) Wen & Linwan Wu [] []
The choice of facilitators in medical tourism
–Lydia L. Gan & James R. Frederick [] []