Revisit: ICRM 2018
Introduction
International Colloquium on Relationship Marketing, Cardiff University, 11-14 Sep 2018; Deadline now 24 Apr
International Colloquium on Relationship Marketing 2018
Call for papers
Contribute an extended abstract or a proposal for a debate, panel discussion or poster presentation.
The theme is ‘Public Value and Relationship Marketing: Value Co-Creation for Society‘.
Contributions are invited exploring the role that relationship marketing plays in creating and delivering value in contemporary society.
We especially welcome submissions from multi-disciplinary perspectives and those which demonstrate engagement with stakeholders across the public, private and third sectors.
Potential topics include:
- value co-creation and relationship marketing
- social value and measurement
- public value and economic value of relationship marketing
- sustainability, ethics and society
- CSR and value creation
- relationship marketing and well-being
- public value management and marketing
- challenges and opportunities in the sharing economy
- new and emerging business models and value creation for society
- customer experience and value creation
- new platforms for value creation
- value creation in social enterprises
- co-creating value in the future.
Deadline
Please submit an extended abstract or a proposal for a debate, panel discussion or poster presentation by 24 April 2018.
Full information available at