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Introduction to the Special Issue: Brand Relationships, Emotions, and the Self
C. Whan Park and Deborah J. MacInnis

A Synthesis of the Consumer-Brand Relationship Domain: Using Text Mining to Track Research Streams, Describe Their Emotional Associations, and Identify Future Research Priorities
Noel Albert and Matthew Thomson

Call Me Rollie! The Role of Brand Nicknames in Shaping Consumer-Brand Relationships
Zhe Zhang and Vanessa M. Patrick

The Janus Face of Ideal Self-Congruence: Benefits for the Brand versus Emotional Distress for the Consumer
Lucia Malär, Daniela Herzog, Harley Krohmer, Wayne D. Hoyer, and Andrea Kähr

Developing Brand Relationships after a Brand Transgression: The Role of Implicit Theories of Relationships
Ji Kyung Park and Deborah Roedder John

Monogamous versus Polygamous Brand Relationships
Pankaj Aggarwal and Mengze Shi

Connections to Brands That Help Others versus Help the Self: The Impact of Incidental Awe and Pride on Consumer Relationships with Social-Benefit and Luxury Brands
Patti Williams, Nicole Verrochi Coleman, Andrea C. Morales, and Ludovica Cesareo

Pride of Ownership: An Identity-Based Model
Aaron Ahuvia, Nitika Garg, Rajeev Batra, Brent McFerran, and Pablo Brice Lambert de Diesbach

Can Brands Squeeze Wine from Sour Grapes? The Importance of Self-Esteem in Understanding Envy’s Effects
Kirk Kristofferson, Cait Lamberton, and Darren W. Dahl

Insights into the Experience of Brand Betrayal: From What People Say and What the Brain Reveals
Martin Reimann, Deborah J. MacInnis, Valerie S. Folkes, Arianna Uhalde, and Gratiana Pol

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