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Special section: In search of sustainable and responsible consumption

Guest Editors: Vesna ?abkar, Mateja Kos Koklic, Seonaidh McDonald, Ibrahim Abosag

Guest editorial
Vesna ?abkar, Mateja Kos Koklic, Seonaidh McDonald, and Ibrahim Abosag

Blinds up or down?
Thomas Foscht, Yuting Lin, and Andreas B. Eisingerich

Consumer attitudes towards electric vehicles
Roger Bennett and Rohini Vijaygopal

Balancing self/collective-interest: equity theory for prosocial consumption
Spencer M. Ross and Sommer Kapitan

Stressful sustainability: a hermeneutic analysis
Carmen Valor, Paolo Antonetti, and Isabel Carrero

The effect of product line endpoint prices on vertical extensions
Nicolas Gonçalves Pontes

The impact of marketing activities on service brand equity
Ravi Shekhar Kumar, Satyabhusan Dash, and Naresh K. Malhotra

The impact of social influence on the perceived helpfulness of online consumer reviews
Hans Risselada, Lisette de Vries, and Mariska Verstappen

The impact of goal (non)attainment on consumer preference through changes in regulatory focus
Danielle Mantovani, Eduardo B. Andrade, and Paulo H.M. Prado

Antecedents and outcomes of brand love: utilitarian and symbolic brand qualities
Cristela Maia Bairrada, Filipe Coelho, and Arnaldo Coelho

The role of ideal self-congruence and brand attachment in consumers’ negative behaviour
Arnold Japutra, Yuksel Ekinci, Lyndon Simkin, and Bang Nguyen

Conspicuous political brand interactions on social network sites
Ben Marder, Caroline Marchant, Chris Archer-Brown, Amy Yau, and Jonas Colliander

Man vs machine
Adam Powell, Charles H. Noble, Stephanie M. Noble, and Sumin Han

Expanding the boundaries of brand communities: the case of Fairtrade Towns
Anthony Samuel, Ken Peattie, and Bob Doherty

Reminding customers to be loyal: does message framing matter?
Hsuan-Hsuan Ku, Po-Hsiang Yang, and Chia-Lun Chang

Understanding olfaction and emotions and the moderating role of individual differences
Meng-Hsien (Jenny) Lin, Samantha N.N. Cross, and Terry L. Childers

Challenging the planned behavior approach in social marketing: emotion and experience matter
Joy Parkinson, Rebekah Russell-Bennett, and Josephine Previte

Evaluations of a sequence of affective events presented simultaneously
Dominic Thomas, Douglas Olsen, and Kyle Murray

From Modernism to Populism – art as a discursive mirror of the nation brand
Victoria Rodner and Finola Kerrigan

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