Marketing Research Syllabi
Introduction
Brooke Reavey and Al Rosenbloom seek current marketing research syllabi
We are benchmarking current trends in the marketing research classroom with hopes of writing an academic journal article from our findings. Marketing research instructors have a lot to teach in one semester. We would like to gauge what is currently being taught as well as the different books, cases and software programs that are used. We welcome syllabi from universities around the world.
We are coding textbooks and cases used, content covered, software used/introduced, and use of client projects or simulations. By sending us your syllabi you consent to allowing us to use your syllabi for research purposes. Your syllabi will remain confidential and all findings will be reported in aggregate. Your participation in this research activity is voluntary and you may choose to discontinue participating in this research at any time.
Please email your word of pdf syllabi to breavey@dom.edu by April 15, 2018.