JM Structure and Editorial Philosophy
Introduction
Christine Moorman will have help from Harald van Heerde, C. Page Moreau and Robert W. Palmatier
Christine Moorman, the incoming Editor in Chief of the Journal of Marketing is pleased to announce the appointment of three coeditors, Harald van Heerde, C. Page Moreau, and Robert W. Palmatier, to assist her in managing the journal. View the full announcement at:
/academics/Pages/Who-Are-the-New-Journal-of-Marketing-Coeditors.aspx
The incoming team lays out their editorial approach in a new column at
They provide their view on what differentiates the Journal of Marketing and then offer key insights on how they will process manuscripts during their term. View the full column at:
/academics/Pages/Why-is-the-Journal-of-Marketing-Important.aspx
Moorman and the new team’s term runs from July 1, 2018 – June 30, 2022. The Journal of Marketing is published by the ÂÜÀòÉç¹ÙÍø and is currently in its 82nd volume.