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TOC: J Mar Res

Introduction

Journal of Marketing Research, 55(2)

When and How Managers’ Responses to Online Reviews Affect Subsequent Reviews
Yang Wang and Alexander Chaudhry [] []

Frontline Problem-Solving Effectiveness: A Dynamic Analysis of Verbal and Nonverbal Cues
Detelina Marinova, Sunil K. Singh, and Jagdip Singh [] []

The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers’ Packaged Food Purchases
Kusum L. Ailawadi, Yu Ma, and Dhruv Grewal [] []

Are You Back for Good or Still Shopping Around? Investigating Customers’ Repeat Churn Behavior
V. Kumar, Agata Leszkiewicz, and Angeliki Herbst [] []

Double Mental Discounting: When a Single Price Promotion Feels Twice as Nice
Andong Cheng and Cynthia Cryder [] []

The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options
Ioannis Evangelidis, Jonathan Levav, and Itamar Simonson [] []

The Impact of Mergers and Acquisitions on the Sales Force
Raghu Bommaraju, Michael Ahearne, Zachary R. Hall, Seshadri Tirunillai, and Son K. Lam [] []

Making Warnings ÂÜÀòÉç¹ÙÍøt Misleading Advertising and Product Recalls More Effective: An Implicit Attitude Perspective
Olivier Trendel, Marc Mazodier, and Kathleen D. Vohs [] []

How Deviations from Performance Norms Impact Charitable Donations
Alexis M. Allen, Meike Eilert, and John Peloza [] []

The Influence of Time-Interval Descriptions on Goal-Pursuit Decisions
Nira Munichor and Robyn A. LeBoeuf [] []