TOC: J Mar Res
Introduction
Journal of Marketing Research, 55(2)
When and How Managers’ Responses to Online Reviews Affect Subsequent Reviews
–Yang Wang and Alexander Chaudhry [] []
Frontline Problem-Solving Effectiveness: A Dynamic Analysis of Verbal and Nonverbal Cues
–Detelina Marinova, Sunil K. Singh, and Jagdip Singh [] []
The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers’ Packaged Food Purchases
–Kusum L. Ailawadi, Yu Ma, and Dhruv Grewal [] []
Are You Back for Good or Still Shopping Around? Investigating Customers’ Repeat Churn Behavior
–V. Kumar, Agata Leszkiewicz, and Angeliki Herbst [] []
Double Mental Discounting: When a Single Price Promotion Feels Twice as Nice
–Andong Cheng and Cynthia Cryder [] []
The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options
–Ioannis Evangelidis, Jonathan Levav, and Itamar Simonson [] []
The Impact of Mergers and Acquisitions on the Sales Force
–Raghu Bommaraju, Michael Ahearne, Zachary R. Hall, Seshadri Tirunillai, and Son K. Lam [] []
Making Warnings ÂÜÀòÉç¹ÙÍøt Misleading Advertising and Product Recalls More Effective: An Implicit Attitude Perspective
–Olivier Trendel, Marc Mazodier, and Kathleen D. Vohs [] []
How Deviations from Performance Norms Impact Charitable Donations
–Alexis M. Allen, Meike Eilert, and John Peloza [] []
The Influence of Time-Interval Descriptions on Goal-Pursuit Decisions
–Nira Munichor and Robyn A. LeBoeuf [] []