TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 35(2)
When age meets culture: an investigation of children’s package design preferences
Dan Zhang
Children and their brands: how young consumers relate to brands
Alberto Lopez and Rachel Rodriguez
Does impact of price endings differ for the non-green and green products? Role of product categories and price levels
Avinash Tripathi and Neeraj Pandey
Understanding ethical consumers: willingness-to-pay by moral cause
Kendall Cox Park
Will ‘doing right’ lead to ‘doing well’? An examination of green behavior
Anupama Sukhu and Robert Scharff
Facing contradictory emotions in event marketing: leveraging on surprise
Michela Addis, Giulia Miniero, and Isabella Soscia
Overcoming skepticism toward cause-related marketing claims: the role of consumers’ attributions and a temporary state of skepticism
Mikyeung Bae
Customizing persuasive messages; the value of operative measures
Maurits Kaptein
Product packaging and consumers’ emotional response. Does spatial representation influence product evaluation and choice?
Donata Tania Vergura and Beatrice Luceri
The impact of dietary supplement form and dosage on perceived efficacy
Pamela Miles Homer and Sayantani Mukherjee