TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 36(2)
Leveraging sport and entertainment facilities in small- to mid-sized cities
Daniel Mason, Stacy-Lynn Sant, and Laura Misener
Identifying objectives for mega-event leveraging: a non-host city case
P. Monica Chien, Sarah J. Kelly, and Chelsea Gill
Sport participation from sport events: why it doesn’t happen?
Marijke Taks, B. Chris Green, Laura Misener, and Laurence Chalip
Leveraging medium-sized sport events to attract club participants
Katharine Hoskyn, Geoff Dickson, and Popi Sotiriadou
A hybrid PCA-AHP-Multi-grade Fuzzy approach to assess marketing-based flexibility
Ruchi Mishra and Onkar Nath Mishra
Understanding marketing resources and size in agro-based enterprises
Christian N. Osakwe and Nwamaka A. Anaza
Dark motives-counterfeit selling framework
Sara Quach and Park Thaichon
The utility of relationships in the creation and maintenance of an event portfolio
Donna M. Kelly and Sheranne Fairley
Assessing lifetime profitability of customers with purchasing cycles
Qin Zhang and P.B. Seetharaman
Antecedents and outcomes of job insecurity among salespeople
Mona Bouzari and Osman M. Karatepe