TOC: J Services Mar
Introduction
Journal of Services Marketing, 32(2)
Incremental and radical open service innovation
Per Myhren, Lars Witell, Anders Gustafsson, and Heiko Gebauer
Modeling the consumer journey for membership services
Morris George and Kirk L. Wakefield
Service online search ads: from a consumer journey view
Ming Cheng, Chris K. Anderson, Zhen Zhu, and S. Chan Choi
Developing a deeper understanding of positive customer feedback
Linda Nasr, Jamie Burton, and Thorsten Gruber
Emerging adulthood, sharing utilities and intention to use sharing services
Adesegun Oyedele and Penny Simpson
Senior citizens’ perspective on the value offerings of third place via customer to customer (C-2-C) engagement
Kanika Meshram and Aron O’Cass
The trustworthiness of internet-based quality signals: an interactivity perspective
Wenbin Ni and Hongyi Sun
Bricks or clicks? Understanding consumer usage of retail mobile apps
Christopher L. Newman, Kathleen Wachter, and Allyn White
Delivering warmth by hand: customer responses to different formats of written communication
Xingyao Ren, Lan Xia, and Jiangang Du
Understanding customers’ compliance behaviour to frontline employees’ fuzzy requests
Xiaodong Li, Shengliang Zhang, Chuang Wang, and Xinshuai Guo