TOC: J Global Fash Mar
Introduction
Journal of Global Fashion Marketing, 9(2)
Back in time to move forward: An empirical study on luxury fashion vintage drivers
–Camilla Keim & Ralf Wagner [] []
The effects of collaborated character’s image congruence on cosmetic products evaluation: The relative importance of ideal and actual self-image congruence
–Jungmin Suh, Youseok Lee & Sang-Hoon Kim [] []
Digitalisation, luxury fashion and “Chineseness”: The influence of the Chinese context for luxury brands and the online luxury consumers experience
–Serena Rovai [] []
Factors influencing willingness to pay for sustainable apparel: A literature review
–Yeong Sheng Tey, Mark Brindal & Haddy Dibba [] []
A study on consumers’ experiences and avoidances of mobile shopping application advertisements
–Jee Su Keem & Seunghee Lee [] []
International fashion trade shows as platforms for experiential branding
–Elina Koivisto & Pekka Mattila [] []