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Power relations within brand management: the challenge of social media
Shirley Leitch & Elizabeth Merlot

Using time in branding: reflections and orientations in an increasingly competitive world
Mark A. P. Davies

The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Klaus-Peter Wiedmann, Franziska Labenz, Janina Haase & Nadine Hennigs

In search of tools for the use of country image (CI) in the brand
Mariana Bassi Suter, Janaina de Moura Engracia Giraldi, Felipe Mendes Borini, Maria Laura Ferranty MacLennan, Edson Crescitelli & Edison Fernandes Polo

Modeling brand immunity: the moderating role of generational cohort membership
B. Saju, K. Harikrishnan & S. Joseph Jeya Anand

The impact of linguistic proximity and diglossia on brand name and slogan extension tendencies in the Turkish, Russian and Arabic contexts
Djavlonbek Kadirov, Ahmet Bardakci & Murat Kantar

Consumer responses to brand deletion
Anubhav A. Mishra

Brands using historical references: a consumers’ perspective
Fabien Pecot & Virginie De Barnier

An experiment on non-luxury fashion counterfeit purchase: the effects of brand reputation, fashion attributes, and attitudes toward counterfeiting
Haesun Park-Poaps & Jiyun Kang

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