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Journal of Marketing Analytics

Editors: Anjala S. Krishen & Maria Petrescu
Guest Editor: Dr. Michael Bendixen

• Provides a single accessible resource for the blossoming field of marketing analytics
• Connects the best in applied scientific research and commercial best practices
• Covers all areas of marketing analytics such as targeting, segmentation, big data, customer loyalty and lifecycle management, cross-selling, CRM, data quality management, multichannel marketing, and marketing strategy

Call for Papers for a Special Issue

Methods in the World of Marketing Analytics 2.0

We encourage both conceptual and empirical papers, using a variety of theoretical perspectives and methodologies. We especially expect papers discussing and applying the latest methods, statistical tools and software that can be used in marketing analytics research and practice. We would like to receive submissions from all corners of the world so that we can learn from each other and help shape the future agenda for methodological issues.

Submitted papers should follow the author guidelines located

and will undergo a similar review process as regularly submitted papers. Submissions for the special issue can begin immediately, with a final deadline for full paper submissions by October 1st, 2018. Questions pertaining to the special issue should be submitted through the JMA editorial office or by emailing anjala.krishen@unlv.edu or mpetresc@nova.edu.

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