TOC: Mar Ed Rev
Introduction
Marketing Education Review, 28(1)
Business Analytics in the Marketing Curriculum: A Call for Integration
–Alma Mintu-Wimsatt & Héctor R. Lozada [] []
Integrating Business Analytics in the Marketing Curriculum: Eight Recommendations
–Dan LeClair [] []
A Progressive Approach to Teaching Analytics in the Marketing Curriculum
–Yiyuan Liu & Michael A. Levin [] []
Designing a Marketing Analytics Course for the Digital Age
–Xia Liu & Alvin C. Burns [] []
The Msca Program: Developing Analytic Unicorns
–David M. Houghton, Clint Schertzer & Scott Beck [] []
Curriculum Innovation for Marketing Analytics
–Elizabeth J. Wilson, Catherine McCabe & Robert S. Smith [] []