TOC: J Mar Analytics
Introduction
Journal of Marketing Analytics, 6(1)
Analytics from our scholarly closets: the connections between data, information, and knowledge
Anjala S. Krishen & Maria Petrescu
Analyzing customer satisfaction in self-service technology adopted in airports
Hon Keung Yau & Ho Yi Horace Tang
Guidelines for assessing the value of a predictive algorithm: a case study
Ossi Ylijoki
Loss or gain? The impact of Chinese local celebrity endorser scandal on the global market value of the endorsed brands
Junzhou Zhang & Lei Huang