TOC: J Adv Res
Introduction
Journal of Advertising Research, 58(1)
Editor’s Desk: What Do We Know about Celebrity Endorsement in Advertising?
–John B. Ford [] [Google Scholar]
Speaker’s Box: Why We Need More Replication Studies to Keep Empirical Knowledge in Check – How Reliable Is Truth in Advertising Research?
–Marla B. Royne [] [Google Scholar]
Numbers, Please: Are You Targeting Too Much? Effective Marketing Strategies for Brands
–Gian M. Fulgoni [] []
Mobile Technology and Its Impact on the Consumer Decision-Making Journey – How Brands Can Capture the Mobile-Driven “Ubiquitousâ€? Moment of Truth
–aurent Muzellec and Eamonn O’Raghallaigh [] []
What We Know about Celebrity Endorsement in Advertising
Enhancing Brand Credibility via Celebrity Endorsement – Trustworthiness Trumps Attractiveness and Expertise
–Stephen W. Wang and Angeline Close Scheinbaum [] []
The Dual Entertainment Theory in Celebrity Endorsements – The Role of Celebrity Worship and Profession
–Subhadip Roy and Aditya Shankar Mishra [] []
How a Smile Can Make a Difference—Enhancing the Persuasive Appeal of Celebrity Endorsers – Boosting Consumer Perceptions of Celebrity Genuineness through the Use of a “Duchenne Smileâ€? in Advertising
–-Jasmina Ilicic, Alicia Kulczynski, and Stacey M. Baxter. [] []
The Market Value of Celebrity Endorsement – Evidence from India Reveals Factors that Can Influence Stock-Market Returns
–Arpita Agnihotri and Saurabh Bhattacharya [] []
Articles
Research Quality: What Do We Really Know about Attitudes toward Privacy and Advertisement Avoidance?
–Scott C. McDonald [] []
How Synergy Effects of Paid and Digital Owned Media Influence Brand Sales – Considerations for Marketers When Balancing Media Spend
–Rob Jayson, Martin P. Block, and Yingying Chen [] []
How Consumers in China Perceive Brands in Online and Offline Encounters – A Framework for Brand Perception
–Terri H. Chan, Rocky Peng Chen, and Caleb H. Tse [] []
Douglas C. West Advertising Creative Article 2018: How Rhetoric Theory Informs the Creative Advertising Development Process – Reconciling Differences between Advertising Scholarship and Practice
–Alexander Tevi and Scott Koslow [] []