TOC: Res Applications Mar
Introduction
Recherche et Applications en Marketing, 33(1)
Exploitation of mortality salience in communication on climate change
–Hussein Akil, Philippe Robert-Demontrond, and Julien Bouillé [] []
Evaluating the presence of marketing capabilities: A multidimensional, hierarchical index
–Philippe Massiera, Laura Trinchera, and Giorgio Russolillo [] []
Legitimacy of consumer associations and perceived vulnerability of their users: Effects on intentions to trust consumerist associations
–Marie-Christine Lichtlé, Lydiane Nabec, Dominique Roux, and Corinne Chevalier [] []
Stimulating consumers’ creativity through analogical thinking: How can transfer distance and transfer content be matched?
–David Gotteland, Aurélie Merle, and Olivier Trendel [] []
Shock charity campaigns: Building our understanding on their effectiveness: Comments on “Emotions and Prosocial Behaviors: A Study of the Effectiveness of Shocking Charity Campaigns” by Jeanne Albouy
–Darren W. Dahl [] []