TOC: J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 12(1)
Social vs traditional media communication: brand origin associations strike a chord
Maria Cristina Morra, Francesca Ceruti, Roberto Chierici, and Angelo Di Gregorio
Exploring the marketing potential of location-based mobile games
Linwan Wu and Matthew A. Stilwell
Effects of online consumer reviews on firm-based and expert-based communications
Jianjun Zhu, David K.C. Tse, and Qiang Fei
Gender and live-streaming: source credibility and motivation
Patricia R. Todd and Joanna Melancon
Antecedents of consumer attitudes’ toward corporate blogs
Deborah A. Colton
Antecedents of WOM: SNS-user segmentation
Jorge Arenas-Gaitán, Francisco J. Rondan-Cataluña, and Patricio E. Ramírez-Correa
Virtual dressing room media, buying intention and mediation
Gallayanee Starwind Yaoyuneyong, Wesley A. Pollitte, Jamye K. Foster, and Leisa R. Flynn