TOC: J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 26(1/2)
Special Issue On Social Media Marketing
Introduction
Advancing Our Understanding of the Theory and Practice of Social Media Marketing: Introduction To the Special Issue
–Tracy Tuten & Alma Mintu-Wimsatt [] []
Engagement with Social Media Content: A Qualitative Exploration
–Holly A. Syrdal & Elten Briggs [] []
Understanding Customer Brand Engagement with Virtual Social Communities: A Comprehensive Model of Drivers, Outcomes and Moderators
–Amélia Carvalho & Teresa Fernandes [] []
Marketing Leaders and Social Media: Blending Personal and Professional Identities
–Debika Sihi & Kara Lawson [] []
Capturing and Co-Creating Student Experiences in Social Media: A Social Identity Theory Perspective
–Momoko Fujita, Paul Harrigan & Geoffrey N. Soutar [] []
Private Information in a Social World: Assessing Consumers’ Fear and Understanding of Social Media Privacy
–Alexa K. Fox & Marla B. Royne [] []
User-Generated Content as Word-Of-Mouth
–Edward Ramirez, Roland Gau, John Hadjimarcou & Zhenning (Jimmy) Xu [] []
Navigating Online Brand Advocacy (OBA): An Exploratory Analysis
–Violetta Wilk, Paul Harrigan & Geoffrey N. Soutar [] []
A Dyadic Examination of Inspirational Factors Driving B2B Social Media Influence
–James M. Barry & John Gironda [] []
How Social Community and Social Publishing Influence New Product Launch: The Case of Twitter During the Playstation 4 and Xbox One Launches
–Yuna Kim & Jennifer D. Chandler [] []
Humor Effectiveness in Social Video Engagement
–James M. Barry & Sandra S. Graça [] []
What Motivates Consumers To Partake in Cyber Shilling?
–Ramendra Thakur, Dena Hale & John H. Summey [] []
A Sociocultural Approach To Korea Wave Marketing Performance: Cross-National Adoption of Arguments On Foreign Cultural Products in A Social Media Context
–Sungjoon Yoon [] []