TOC: J Intl Mar
Introduction
Journal of International Marketing, 26(1)
Special Issue on the Future of International Marketing: Trends, Developments, and Directions
–Constantine S. Katsikeas [] []
Global Customer Engagement
–Shaphali Gupta, Anita Pansari, and V. Kumar [] []
International Market Entry Strategies: Relational, Digital, and Hybrid Approaches
–George F. Watson, Scott Weaven, Helen Perkins, Deepak Sardana, and Robert W. Palmatier [] []
Marketing Capabilities in International Marketing
–Neil A. Morgan, Hui Feng, and Kimberly A. Whitler [] []
Consumers and Brands Across the Globe: Research Synthesis and New Directions
–Zeynep Gürhan-Canli, Gülen Sarial-Abi, and Ceren Hayran [] []
An Assessment of the Exporting Literature: Using Theory and Data to Identify Future Research Directions
–Brian Chabowski, Pinar Kekec, Neil A. Morgan, G. Tomas M. Hult, Travis Walkowiak, and Blake Runnalls [] []