TOC: J Hosp Mar Man
Introduction
Journal of Hospitality Marketing & Management, 27(3)
The Implementation of Green Marketing Tools in Rural Tourism: The Readiness of Tourists?
–Chee-Hua Chin, Chee-Ling Chin & Winnie Poh-Ming Wong [] []
Antecedents and Outcomes of Lifestyle Hotel Brand Attachment and Love: The case of Gen Y
–Chyong-Ru Liu, Yao-Chin Wang, Tsui-Hua Chiu & Shan-Pei Chen [] []
Predicting hotel book intention: The influential role of helpfulness and advocacy of online reviews
–Tathagata Ghosh [] []
Customers’ perceived justice, emotions, direct and indirect reactions to service recovery: Moderating effects of recovery efforts
–Ruiying Cai & Hailin Qu [] []
Measuring Perceptions of Fairness of Loyalty Program Members
–Lenna Shulga & Sarah Tanford [] []
e-Social Influence and Customers’ Behavioral Intentions on a Bed and Breakfast Website
–Myunghee Mindy Jeon, Seonjeong (Ally) Lee & Miyoung Jeong [] []