TOC: Mar Sci
Introduction
Marketing Science, 37(1)
Editorial—Introducing A New Section—Marketing Science: Frontiers
–K. Sudhir [] []
Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery
–Hannes Datta, George Knox, and Bart J. Bronnenberg [] []
Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession
–Jean-Pierre Dubé, Günter J. Hitsch, and Peter E. Rossi [] []
Some Customers Would Rather Leave Without Saying Goodbye
–Eva Ascarza, Oded Netzer, and Bruce G. S. Hardie [] []
Super Bowl Ads
–Wesley R. Hartmann and Daniel Klapper [] []
Rising Prices Under Declining Preferences: The Case of the U.S. Print Newspaper Industry
–Adithya Pattabhiramaiah, S. Sriram, and Shrihari Sridhar [] []
Informal Lending in Emerging Markets
–Weining Bao, Jian Ni, and Shubhranshu Singh [] []
Selling Your Product Through Competitors’ Outlets: Channel Strategy When Consumers Comparison Shop
–Sridhar Moorthy, Yongmin Chen, and Shervin Shahrokhi Tehrani [] []
A Flexible Method for Protecting Marketing Data: An Application to Point-of-Sale Data
–Matthew J. Schneider, Sharan Jagpal, Sachin Gupta, Shaobo Li, and Yan Yu [] []