TOC: J Services Mar
Introduction
Journal of Services Marketing, 32(1)
Special Issue: Customer Engagement in Service Innovation: Theoretical and Empirical Advancements
Editors: Linda D Hollebeek and Tor W. Andreassen
The S-D logic-informed “hamburger” model of service innovation and its implications for engagement and value
Linda D. Hollebeek and Tor W. Andreassen
The two sides of empowering consumers to co-design innovations
Agung Sembada
Continued value creation in crowdsourcing from creative process engagement
Bhuminan Piyathasanan, Christine Mathies, Paul G. Patterson, and Ko de Ruyter
How do innovators stay innovative? A longitudinal case analysis
Sven Tuzovic, Jochen Wirtz, and Loizos Heracleous
A trial engagement? Innovative free and other service trials
David H.B. Bednall, Harmen Oppewal, Krongjit Laochumnanvanit, and Cuc Nguyen
Engaging customers in value co-creation or co-destruction online
Tingting Zhang, Can Lu, Edwin Torres, and Po-Ju Chen
Promoting brand engagement behaviors and loyalty through perceived service value and innovativeness
Civilai Leckie, Munyaradzi W. Nyadzayo, and Lester W. Johnson
Customer engagement behaviours in social media: capturing innovation opportunities
Jamie Carlson, Mohammad Rahman, Ranjit Voola, and Natalie De Vries
Epilogue – service innovation actor engagement: an integrative model
Linda D. Hollebeek, Tor W. Andreassen, Dale L.G. Smith, Daniel Grönquist, Amela Karahasanovic, and Álvaro Márquez