ÂÜÀòÉç¹ÙÍø

TOC: J Mar

Introduction

Journal of Marketing, 82(2)

Converging on a New Theoretical Foundation for Selling
Nathaniel N. Hartmann, Heiko Wieland, and Stephen L. Vargo [] []

Share Repurchases and Myopia: Implications on the Stock and Consumer Markets
David Bendig, Daniel Willmann, Steffen Strese, and Malte Brettel [] []

Strategic Information Transmission in Peer-to-Peer Lending Markets
Fabio Caldieraro, Jonathan Z. Zhang, Marcus Cunha, and Jeffrey D. Shulman [] []

The Effect of Review Writing on Learning Engagement in Channel Partner Relationship Management
Elizabeth Aguirre, Dominik Mahr, Ko de Ruyter, Dhruv Grewal, Jan Pelser, and Martin Wetzels [] []

The Effect of a Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer
Ramkumar Janakiraman, Joon Ho Lim, and Rishika Rishika [] []

Design Crowdsourcing: The Impact on New Product Performance of Sourcing Design Solutions from the “Crowd”
B.J. Allen, Deepa Chandrasekaran, and Suman Basuroy [] []

The New Regulator in Town: The Effect of Walmart’s Sustainability Mandate on Supplier Shareholder Value
Katrijn Gielens, Inge Geyskens, Barbara Deleersnyder, and Max Nohe [] []

Toward an Optimal Donation Solicitation: Evidence from the Field of the Differential Influence of Donor-Related and Organization-Related Information on Donation Choice and Amount
Tatiana M. Fajardo, Claudia Townsend, and Willy Bolander [] []