TOC: J Adv
Introduction
Journal of Advertising, 47(1)
Special Issue Introduction: Digital Engagement with Advertising
–Shelly Rodgers & Esther Thorson [] []
Content Strategies for Digital Consumer Engagement in Social Networks: Why Advertising Is an Antecedent of Engagement
–José Manuel Gavilanes, Tessa Christina Flatten & Malte Brettel [] []
Attracting Comments: Digital Engagement Metrics on Facebook and Financial Performance
–Gunwoo Yoon, Cong Li, Yi (Grace) Ji, Michael North, Cheng Hong & Jiangmeng Liu [] []
Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type | Open Access
–Hilde A. M. Voorveld, Guda van Noort, Daniël G. Muntinga & Fred Bronner [] []
Exploring Social Media Engagement Behaviors in the Context of Luxury Brands
–Iryna Pentina, Véronique Guilloux & Anca Cristina Micu [] []
Branded App Usability: Conceptualization, Measurement, and Prediction of Consumer Loyalty
–Tae Hyun Baek & Chan Yun Yoo [] []
Narrative Transportation and Paratextual Features of Social Media in Viral Advertising
–Yuri Seo, Xiaozhu Li, Yung Kyun Choi & Sukki Yoon [] []