TOC: Intl J Res Mar
Introduction
International Journal of Research in Marketing, 35(1)
Innovations and technological comebacks
Renaud Foucart, Cheng Wan, Shidong Wang
Big brands, big cities: How the population penalty affects common, identity relevant brands in densely populated areas
Ted Matherly, Zachary G. Arens, Todd J. Arnold
Capturing flexible correlations in multiple-discrete choice outcomes using copulas
Chul Kim, Duk Bin Jun, Sungho Park
Brand portfolio coherence: Scale development and empirical demonstration
Hang T. Nguyen, Yufei Zhang, Roger J. Calantone
Consumer power and choice deferral: The role of anticipated regret
Mehdi Mourali, Zhiyong Yang, Frank Pons, Derek Hassay
Optimizing service failure and damage control
Daniel Halbheer, Dennis L. Gärtner, Eitan Gerstner, Oded Koenigsberg
Should sequels differ from original movies in pre-launch advertising schedule? Lessons from consumers’ online search activity
Ho Kim, Norris I. Bruce
Feeling disconnected from others: The effects of ambient darkness on hedonic choice
Xun (Irene) Huang, Ping Dong, Aparna A. Labroo
Beyond close vs. distant ties: Understanding post-service sharing of information with close, exchange, and hybrid ties
Kalyani Menon, Chatura Ranaweera
Who needs a reason to indulge? Happiness following reason-based indulgent consumption
Francine Espinoza Petersen, Heather Johnson Dretsch, Yuliya Komarova Loureiro