ÂÜÀòÉç¹ÙÍø

Welcome to the jungle! The neuromarketing literature through the eyes of a newcomer
Nick Lee, Laura Chamberlain, and Leif Brandes

The face of contagion: consumer response to service failure depiction in online reviews
Alexa K. Fox, George D. Deitz, Marla B. Royne, and Joseph D. Fox

Applying EEG in consumer neuroscience
Meng-Hsien (Jenny) Lin, Samantha N.N. Cross, William J. Jones, and Terry L. Childers

Using EEG to examine the role of attention, working memory, emotion, and imagination in narrative transportation
Ross Gordon, Joseph Ciorciari, and Tom van Laer

Trust me if you can – neurophysiological insights on the influence of consumer impulsiveness on trustworthiness evaluations in online settings
Marco Hubert, Mirja Hubert, Marc Linzmajer, René Riedl, and Peter Kenning

Influence of aggregated ratings on purchase decisions: an event-related potential study
Yongchao Shen, Wei Shan, and Jing Luan

Users’ reactions captured by means of an EEG headset on viewing the presentation of sustainable designs using verbal narrative
Marta Royo, Vicente Chulvi, Elena Mulet, and Julia Galán

Measuring consumer neural activation to differentiate cognitive processing of advertising
Terry Daugherty, Ernest Hoffman, Kathleen Kennedy, and Megan Nolan

fMRI neuromarketing and consumer learning theory
Melissa Yi-Ting Hsu and Julian Ming-Sung Cheng

An investigation of the neural correlates of purchase behavior through fNIRS
Murat Perit Çakir, Tuna Çakar, Yener Girisken, and Dicle Yurdakul

The application of mobile fNIRS to “shopper neuroscience” – first insights from a merchandising communication study
Caspar Krampe, Enrique Strelow, Alexander Haas, and Peter Kenning

When and how managerial ties matter in international competitive strategy, export financial and strategic performance framework
Henry F.L. Chung and Tsuang Kuo

The new me or the me I’m proud of?
Atefeh Yazdanparast and Nancy Spears

Bringing sensory anthropology to consumer research
Rebecca O. Scott and Mark D. Uncles

Figuratively speaking: of metaphor, simile and metonymy in marketing thought
Stephen Brown and Roel Wijland

Spot the difference: examining facial characteristics that enhance spokesperson effectiveness
Jasmina Ilicic, Stacey M. Baxter, and Alicia Kulczynski

What’s best for whom? The effect of product gender depends on positioning
Benedikt Schnurr

The role of psychological empowerment in climate-protective consumer behaviour
Patrick Hartmann, Vanessa Apaolaza, and Clare D’Souza

Using attribution to foster public support for alternative policies to combat obesity
Ellen Garbarino, Paul Henry, and Sally Kerfoot

Fifty years of the European Journal of Marketing: a bibliometric analysis
Francisco J. Martínez-López, José M. Merigó, Leslier Valenzuela-Fernández, and Carolina Nicolás

Guest editorial
Terry Daugherty and Andrew R. Thomas

---