Reputation and Image Recovery
Introduction
for the Tourism Industry, Book to be edited by Gabby Walters and Judith Mair; Expression of interest deadline 16 Mar 2018
Dear Colleagues,
We are calling for expressions of Interest for Book Chapters for an upcoming edited book titled Reputation and Image Recovery for the Tourism Industry
Editors: Dr Gabby Walters and Associate Professor Judith Mair, University of Queensland
Publisher: Goodfellow
Crises and disasters that directly impact tourism can have extensive reputational implications for the organisations and destinations involved. It is critical that DMO’s and CEO’s communicate the right message in such circumstances to reassure the public that they have their best interests at heart. Often this is not done well. Every crisis and disaster is different and knowledge is required to understand how different crises and disasters, whether they be at a destination or an organisational level, affect members of the public and most importantly identify the response that is most likely to minimise reputational damage.
This edited book will feature three sections that will cover Natural Disasters, Man Made Crises and Organisational Crises. We are calling for contributions within these three broad areas. Please see the attachment (below) for more detail.
The approximate timeline is as follows:
Submission of expressions of interest: 16th March 2018
Notifications to authors: 31st March 2018
Submission of full chapters: 31st July 2018 (4000 to 5000 words)
Publication date: Early 2019
If you are interested in contributing to this edited book, please send your expression of interest in the form of a 300 – 500 word abstract/summary of your proposed chapter along with the names and affiliations of all authors to the editors via: g.walters@uq.edu.au by the date stated above.
Kind regards
Gabby and Judith
Reputation and Image Recovery for the Tourism Industry
Call for Expressions of Interest for Book Chapters
Editors: Dr Gabby Walters and Associate Professor Judith Mair, University of Queensland
Publisher: Goodfellow
Crises and disasters that directly impact tourism can have extensive reputational implications for the organisations and destinations involved. It is critical that DMO’s and CEO’s communicate the right message in such circumstances to reassure the public that they have their best interests at heart. Often this is not done well. Every crisis and disaster is different and knowledge is required to understand how different crises and disasters, whether they be at a destination or an organisational level, affect members of the public and most importantly identify the response that is most likely to minimise reputational damage.
This edited book will feature three sections that will cover Natural Disasters, Man Made Crises and Organisational Crises. We are calling for contributions within these three broad areas. Each section is outlined below.
Natural Disasters
Research to date on disaster management for the tourism and hospitality industry has revealed significant differences in terms of how tourists respond hence it is not feasible to assume a one size fits all approach for natural disasters
Case studies on the reputational issues facing destinations in the wake of a natural disaster are encouraged. Ideally each case will present best practice examples or critical analysis and lessons to be learnt in relation to one of the following:
- Cyclones/ Hurricanes
- Flooding
- Earthquakes, Volcanos and Tsunamis
- Bush / forest Fires
- Other severe natural events
Crises of the human kind
Man-made crises such as terrorism, acts of crime and political instability will come under this
section. We will welcome the following contributions:
- Specific case studies that focus on how destinations are restoring their reputation following a random act of crime or terror (eg France, Florida, Barcelona)
- Examples of best practice that illustrate how destinations that face long term political instability or have prevalent image issues due to the negative perceptions held by tourists (eg Middle East) manage their destination image.
- Managing the threat of terrorism- a destination image perspective.
- Managing destination image in the midst of political turmoil
- Reputation recovery for destinations with long term image issues
Organisational Crises in the Tourism and Hospitality Industry
In recent years we have witnessed significant events that have presented organisations with severe reputational damage, mainly due to their perceived mismanagement or response to the crisis. For example, Malaysian Airlines following the disappearance of one of their passenger jets, United Airlines following the assault of one their passengers; Dreamworld Australia where four people were tragically killed due to a ride malfunction. While many of these tragedies are unpredictable and cannot be planned for in advance, the reputation of the affected organisation is one thing that requires carefully managed response strategies to ensure the organisation’s future survival. Contributions are sought from academics both within and outside of the tourism discipline to reveal reputation recovery strategies that are likely to assist Tourism and Hospitality Organisations to protect and/or maintain their brand image should they be faced with an unforeseen crisis.
Contributions that focus on the following areas will be well received:
- Reputation recovery for Theme Parks
- Recovering from an Airline Disaster
- Managing the media in times of organisational crises
- Best practice public relations strategies for tourism organisations
- The role of social media in organisational reputation recovery
The approximate timeline is as follows:
Submission of expressions of interest: 16th March 2018
Notifications to authors: 31st March 2018
Submission of full chapters: 31 st July 2018 (4000 to 5000 words)
Publication date: Early 2019
If you are interested in contributing to this edited book, please send your expression of
interest in the form of a 300 – 500 word abstract/summary of your proposed chapter along
with the names and affiliations of all authors.
Please address all correspondence to:
Dr Gabby Walters
Senior Lecturer in Tourism
UQ Business School, The University of Queensland
P: +617 3346 0593| E: g.walters@uq.edu.au | W: business.uq.edu.au