TOC: Quant Mar Econ
Introduction
Quantitative Marketing and Economics, 16(1)
Cross channel effects of search engine advertising on brick & mortar retail sales: Meta analysis of large scale field experiments on Google.com
Kirthi Kalyanam, John McAteer, Jonathan Marek, James Hodges & Lifeng Lin
Tie-in contracts with downstream competition
Sreya Kolay
The effect of the WIC program on consumption patterns in the cereal category
Romana Khan, Ting Zhu & Sanjay Dhar