TOC: Soc Mar Quart
Introduction
Social Marketing Quarterly, 24(1)
Segmenting a Water Use Market: Theory of Interpersonal Behavior Insights
–Ali Ibrahim, Kathy Knox, Sharyn Rundle-Thiele, and Denni Arli [] []
Does It Work for Biodiversity? Experiences and Challenges in the Evaluation of Social Marketing Campaigns
–Diogo Veríssimo, Annalisa Bianchessi, Alejandro Arrivillaga, Fel Ceasar Cadiz, Roquelito Mancao, and Kevin Green [] []
Social Marketing in the Caribbean: Philosophy, Programs, Projects, and Pedagogy
–Livingston A. White [] []
Reducing Food Waste: A Practitioner Guide Identifying Requirements for an Integrated Social Marketing Communication Campaign
–David Pearson and Anji Perera [] []
Editorial
Giants, Silos, and Bridges: Building Linkages to Existing Literature
–Lynne Doner Lotenberg []