TOC: J Bus Bus Mar
Introduction
Journal of Business-to-Business Marketing, 25(1)
Impact of CRM technology on sales process behaviors: empirical results from US, Europe, and Asia
–Michael Rodriguez, Robert M Peterson & Vijaykumar Krishnan [] []
Purchasing for someone else in a b-to-b context: Joint effects of choice overload and accountability
–Kathrin Schaffrath, Daniel Wentzel & Aras Erkin [] []
Theoretical perspectives of supplier–buyer long-term relationships in India
–Jong Pil Yu & Dawn Thorndike Pysarchik [] []
Strategic positioning, timing of entry, and new product performance in business-to-business markets: do market-oriented firms make better decisions?
–Chiquan Guo, Yong J Wang, Andy W Hao & Anshu Saran [] []
Book Review
The Complexity Turn: Cultural, Management, and Marketing Implications, by Arch G. Woodside (ed.), Springer International Publishing AG, 2017
–A. Fuat Firat PhD. & Nikhilesh Dholakia PhD. []