TOC: Intl J Nonprofit Vol Sector Mar
Introduction
International Journal of Nonprofit and Voluntary Sector Marketing, 23(1)
The antecedents and consequences of charitable donation heterogeneity on social media
–Zhi-Jin Zhong and Shujin Lin [] []
What is Contagious? Exploring why content goes viral on Twitter: A case study of the ALS Ice Bucket Challenge
–Geah Pressgrove, Brooke Weberling McKeever and S. Mo Jang [] []
Social media, an emerging platform for relationship building: A study of engagement with nongovernment organizations in India
–Siddharth Tripathi and Sanjeev Verma [] []
Young Americans’ ethnic identity toward disaster advertising: The effects of disaster location and message types
–Emi Moriuchi and Christina Chung [] [Google Scholar]
It could have been me: Proximity motivates disaster giving
–Hanna Zagefka [] []