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3rd International Conference of Marketing, Strategy and Policy

on

Technology, Sustainability, Wellbeing and Shared Economy: Role of Marketing Strategy and Policy

Hosted by

Newcastle University London
April 10 and 11, 2018

with

Special Issues of

Journal of Business Research (JBR)
&
Information Technology & People (ITP)

Call for paper:

Playing field for marketers has changed due to technological advancements they have to deal with and social issues they have to address. Today retail stores like Argos and Maplin are selling products like ’Drone‘ as a consumer product and marketers are using ’Bots‘ as artificial intelligence tool to create pathways into secret or private spaces of consumers and applying ’Big Data Analytics‘ as a marketing tool to improve performance of their business. But, technological advancements are not the only ones refuting traditional marketing theories. Concepts like wellbeing, shared economy and sustainability are also pushing practitioners to think innovatively. Wellbeing is a dynamic term that is used generally to reflect on the quality of life. In case of businesses, it reflects on the profitability, positioning and competitiveness of the company. In case of employees’ wellbeing echoes their level of self-esteem, confidence, and prosperity for personal fulfillment. For consumers, wellbeing entails overall satisfaction with their quality of life at the cognitive, emotional and social levels. For suppliers, wellbeing stems from their confidence in their company, and for shareholders wellbeing refers to their current as well as potential earnings from the company. While sustainability and wellbeing have been on the agenda of public sector decision makers, role model companies such as Uber have demonstrated how alongside technological advancements, analytics, wellbeing and shared economy can be incorporated into a corporate business model.

It is time now for academics to should push their imagination and create valid measures which corporations could use for actively participating in promoting social agendas such as wellbeing and shared economy by considering ’Big Data Analytics‘ and ’Design‘ kind of factors. Unlike programmes that have been specifically written for technological advancements, valid measures for promoting stakeholder wellbeing and participating in building shared economy are not available to managers. Furthermore, operating a dynamic environment that cannot be separated from terror and fear does not allow managers to focus on the consequences of decisions made at the macro level and take initiatives that will lead to sustainability, wellbeing and shared economy. Therefore, a key question to be answered in turbulent times of terror is, how is it possible for corporations to incorporate safety, security, and satisfaction of stakeholders in the design of their business models while they are struggling to achieve sustainability goals related to environment and climate change? Considering the multidimensionality of the technological advancements and sustainability, it will be useful for marketing managers to know how to mould their efforts towards social development issues.

Research studies that have discussed social development challenges have failed to consider challenges faced by marketing managers. There is no recognition of the gap that exists in this area of research. Therefore, it becomes a moral obligation for marketing scholars to conceptualise and validate externalities of using a scholarly lens for understanding significance of technological advancements and big data analytics for stakeholder wellbeing. We have limited understanding of how such knowledge will help firms to understand the needs of the society, their stakeholders, streamline administrative complexities and identify new business opportunities when sharing economy has become more pervasive in different societies around the world. Therefore, it is important to know how organisations and their stakeholders can improve stakeholder well-being from the sharing practices and what essential marketing strategies, resources and capabilities should companies acquire to succeed in maximizing the value of sharing economy remain unanswered.

The theme of this conference encourages academics to use a multidisciplinary approach for expanding related knowledge to the next level and invites them to submit their works in the form of either full papers or extended abstracts by February 25, 2018. Papers selected for presentation at the conference will push our current thinking of links between marketing, strategy and policy from academic and practitioner point of view. Selected academics will be invited to present their conceptualisation and empirical investigations on this topic embedded strongly into a comprehensive theoretical foundation. We anticipate that business models proposed will help managers to perform marketing functions more efficiently. Keynote speeches delivered by leading industry and academic experts will acknowledge trends, patterns, business practices and requirements to spark minds of current and budding scholars working in this area. The scope of this conference is not limited to the following topics:

• Sustainability as a marketing function
• Technology as a tool for achieving sustainability
• Using marketing and stakeholder wellbeing for sustainability
• Stakeholder wellbeing as a marketing function
• Linkages between technological advancements and sustainability
• Big Data Analytics as a sustainability tool
• Big data analytics as a marketing tool
• Sustainability with stakeholder wellbeing
• Strategic stakeholder engagement for wellbeing
• Artificial intelligence for sustainability
• Design for stakeholder wellbeing
• Measurement of wellbeing as an element of aesthetic, design and architecture for marketing
• Measurement of design as a driver of sustainability
• Effect of employee wellbeing on consumer happiness, welfare and behaviour
• Technological advancements and wellbeing
• Digital transformation and wellbeing
• Digital transformation and sustainability
• Business ethics and wellbeing
• Stakeholder wellbeing as soul of Business
• Stakeholder wellbeing and business performance
• Managing well-being in inter- and intra-firm uncertainties and conflicts
• Big data analytics for stakeholders’ wellbeing
• Big data analytics in helping firms maintain sustainability
• Impact of sharing economy on stakeholder wellbeing
• Essential strategies, resources and capabilities for well-being in a sharing economy

Submitted abstracts should include the following information

• Title of paper
• Contact person’s name, institutional affiliation, mailing address, telephone number and email.
• Names, institutional affiliations and email addresses of all other authors.

Submitted abstract should be in English and between 1000 and 1,500 words in length. A suggested approach would be to include an overview of the theoretical context, research objectives or questions, research methodology, main findings and conclusions.

All submissions will be subject to a double-blind review process. Key dates are:

• Submission Deadline: February 25, 2018
• Notification of acceptance or rejection to authors: March 10, 2018
• Registration Opens: March 25, 2018

ORGANISING COMMITTEES

• Professor Suraksha Gupta (Conference Director)
• Dr Pantea Foroudi (Conference Associate Director)
• Dr Yichuan Wang (Conference Associate Director)
• Dr Yousra Asaad (Conference Associate Director)

For further information, please contact:

Dr Pantea Foroudi (p.foroudi@mdx.ac.uk)

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