TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 24(3)
Consumers’ response to other consumers’ participation in new product development
–Karina T. Liljedal & Micael Dahlén [] [Google Scholar]
What and how to communicate about a corporate brand with the consumers: An exploratory study
–Bikram Jit Singh Mann & Mandeep Kaur Ghuman [] []
Discovering India’s three levels of luxury consumption: An exploratory research to find a conceptual framework
–Don E. Schultz & Varsha Jain [] [Google Scholar]
Creating the right customer experience online: The influence of culture
–Saeed Shobeiri, Ebrahim Mazaheri & Michel Laroche [] []
Luxury brand advertising in Argentina: Changes following import restrictions
–Hongmin Ahn & Juan Mundel [] []
Social commitment or self-interest? Effect of responsible practices performance motivations of firms on the consumer decision-making process
–César Sahelices-Pinto, Ana Lanero-Carrizo & José Luis Vázquez-Burguete [] []