TOC: J Interactive Adv
Introduction
Journal of Interactive Advertising, 17(2)
From the Editor
Native Advertising: Current Status and Research Agenda
–Jooyoung Kim [] []
Digital Native Advertising: Practitioner Perspectives and a Research Agenda | Open Access
–Bianca Harms, Tammo H.A. Bijmolt & Janny C. Hoekstra [] []
Now You See Me, But You Don’t Know: Consumer Processing of Native Advertisements in Online News Sites
–Mengtian Jiang, Brigitte A. McKay, Jef I. Richards & Wally Snyder [] [Google Scholar]
Product Type and Spokespersons in Native Advertising – The Role of Congruency and Acceptance
–Jihye Kim, Jaejin Lee & Yoo Jin Chung [] []
To Disguise or to Disclose? The Influence of Disclosure Recognition and Brand Presence on Readers’ Responses Toward Native Advertisements in Online News Media
–Simone Krouwer, Karolien Poels & Steve Paulussen [] [Google Scholar]
Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent
–Nathaniel J. Evans, Joe Phua, Jay Lim & Hyoyeun Jun [] []
Building a Better Native Advertising Disclosure
–Bartosz W. Wojdynski, Hyejin Bang, Kate Keib, Brittany N. Jefferson, Dongwon Choi & Jennifer L. Malson [] []