TOC: Intl J Adv
Introduction
International Journal of Advertising, 37(1)
The current state of knowledge on electronic word-of-mouth in advertising research
–Shu-Chuan Chu & Juran Kim [] []
#Me and brands: understanding brand-selfie posters on social media
–Yongjun Sung, Eunice Kim & Sejung Marina Choi [] []
Understanding the effects of different review features on purchase probability
–Su Jung Kim, Ewa Maslowska & Edward C. Malthouse [] []
Preannouncement messages: impetus for electronic word-of-mouth
–Hao Zhang & Yung Kyun Choi [] []
The power of e-WOM using the hashtag: focusing on SNS advertising of SPA brands
–Jiye Shin, Heeju Chae & Eunju Ko [] []
Do we always adopt Facebook friends’ eWOM postings? The role of social identity and threat
–Yaeri Kim, Yookyung Park, Youseok Lee & Kiwan Park [] []
When brand-related UGC induces effectiveness on social media: the role of content sponsorship and content type
–Mikyoung Kim & Doori Song [] []
What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions
–Manu Bhandari & Shelly Rodgers [] []
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
–Jameson L. Hayes, Yan Shan & Karen Whitehill King [] []