Wharton and VK Lead Lists
Introduction
Matt Weingarden and Sash Vaid have compiled a set of research productivity lists for marketing
Wharton, V. Kumar Once Again Lead In Research Productivity Lists
The 2017 Marketing Research Productivity Lists tracking top individual and institutional contributors to the premier journals are now available at ama.org.
The University of Pennsylvania continues to be the leading institution on both the University Productivity in the Premier ÂÜÀòÉç¹ÙÍø Journals (Journal of Marketing and Journal of Marketing Research) and the University Productivity in the Premier Marketing Journals? (Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science) as it has been for the last five years. Duke University was second on both lists. Tilburg University, which was third on the ÂÜÀòÉç¹ÙÍø Journals list, was the top-ranking institution outside of the US on both lists
For the fourth year, V. Kumar of the J. Mack Robinson College of Business at Georgia State University topped both the Author Productivity in the Premier ÂÜÀòÉç¹ÙÍø Journals (Journal of Marketing and Journal of Marketing Research) and the Author Productivity in the Premier Marketing Journals? (Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science).
For more information on the lists, visit: /academics/Pages/Wharton-Kumar-Once-Again-Lead-Research-Productivity.aspx and if you spot an error or have suggestions for improvement, please email Sash Vaid.