TOC: J Macromar
Introduction
Journal of Macromarketing, 38(1)
Editorial
In this Issue
–Mark Peterson []
Marketing Social Class and Ideology in Post-World-War-Two American Print Advertising
–Erika L. Paulson and Thomas C. O’Guinn [] []
Marketing Practices of Rural Micro and Small Businesses in Ghana: The Role of Public Policy
–Charles Blankson, Kirsten Cowan, and William K. Darley [] []
Alternative Economies as Marketing Systems? The Role of Value Creation and the Criticism of Economic Growth
–Michaela Haase, Ingrid Becker, and Doreén Pick [] []
Living in a Gender-Binary World: Implications for a Revised Model of Consumer Vulnerability
–Kim McKeage, Elizabeth Crosby, and Terri Rittenburg [] []
Tackling the Subaltern Quandary: Marketing Systems of Dignity
–Sujit Raghunathrao Jagadale, Djavlonbek Kadirov, and Debojyoti Chakraborty [] []
Automotive Remanufacturing in the Circular Economy in Europe: Marketing System Challenges
–Matthias Kalverkamp and Thorsten Raabe [] []