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Our Vision for the Journal of Consumer Research: It’s All about the Consumer
J Jeffrey Inman; Margaret C Campbell ; Amna Kirmani; Linda L Price

Articles

Context-Dependent Drivers of Discretionary Debt Decisions: Explaining Willingness to Borrow for Experiential Purchases border=
Stephanie M Tully; Eesha Sharma ; Darren Dahl; Paul Herr

Standards of Beauty: The Impact of Mannequins in the Retail Context
Jennifer J Argo; Darren W Dahl ; Laura Peracchio; Rashmi Adaval

Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction
Danielle J Brick; Gràinne M Fitzsimons ; Tanya L Chartrand; Gavan J Fitzsimons

Delegating Decisions: Recruiting Others to Make Choices We Might Regret
Mary Steffel; Elanor F Williams ; Vicki Morwitz; Andrea Morales

How Goal Specificity Shapes Motivation: A Reference Points Perspective
Scott G Wallace; Jordan Etkin ; Johar Gita; Rajesh Bagchi

“I Want to Know the Answer! Give Me Fish ’n’ Chips!”: The Impact of Curiosity on Indulgent Choice
Chen Wang; Yanliu Huang ; Vicki Morwitz; Stijn van Osselaer

The Influence of Social Crowding on Brand Attachment
Xun (Irene) Huang; Zhongqiang (Tak) Huang ; Robert S Wyer, Jr; Darren Dahl ; JoAndrea Hoegg

Made by Mistake: When Mistakes Increase Product Preference
Taly Reich; Daniella M Kupor ; Rosanna K Smith; Darren Dahl ; JoAndrea Hoegg

Facing Dominance: Anthropomorphism and the Effect of Product Face Ratio on Consumer Preference
Ahreum Maeng; Pankaj Aggarwal ; Vicki Morwitz; Zeynep Gürhan-Canli

The Impact of Crowding on Calorie Consumption
Stefan J Hock; Rajesh Bagchi ; Darren Dahl; Eduardo Andrade

Feeling Economically Stuck: The Effect of Perceived Economic Mobility and Socioeconomic Status on Variety Seeking
Sunyee Yoon; Hyeongmin Christian Kim ; Vicki Morwitz; Simona Botti

Tutorial in Consumer Research

Increasing the Power of Your Study by Increasing the Effect Size
Tom Meyvis; Stijn M J Van Osselaer ; Dahl Darren; Eileen Fischer

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