EMAC Distinguished Marketing Scholar
Introduction
Don Lehmann is the winner of the 2018 award
Professor Donald Lehmann from Columbia Business School is the winner of the 2018 EMAC Distinguished Marketing Scholar Award.
The European Marketing Academy (EMAC) is pleased to announce that the winner of the 2018 Distinguished Marketing Scholar Award is Professor Don Lehmann.
This annual award is designed to be the highest honor that a marketing educator with extensive connections to EMAC can receive. The two main criteria for the award are: (1) outstanding marketing scholarship as reflected in extensive, impactful research contributions and (2) outstanding contributions to the European Marketing Academy.
Don Lehmann is the George E. Warren Professor of Business at Columbia University Graduate School of Business, and Visiting Research Scholar at the Tuck School of Business at Dartmouth College.
Professor Lehmann has received several lifetime achievement awards, including the ACR Distinguished Service Award, the Henry Grady “Buck” Weaver Award for his contributions to the advancement of theory and practice (rigor and relevance) in marketing science, the Charles Coolidge Parlin Marketing Research Award, the ÂÜÀòÉç¹ÙÍø/Irwin/McGraw-Hill Distinguished Marketing Educator award, ÂÜÀòÉç¹ÙÍø Fellow, ACR Fellow, Fellow of the INFORMS Society for Marketing Science, and the Gilbert Churchill Award for lifetime achievements in marketing research He has also won numerous best-article and best-book awards, including the William F. O’Dell award for long-run impact for an article in the Journal of Marketing Research (3 times).
Professor Lehmann is a prolific scholar, with more than 150 journal articles and multiple books. Among these are more than 20 articles in the Journal of Marketing Research, 15 articles in the Journal of Consumer Research, along with multiple articles in the Journal of International Research in Marketing (IJRM), the Journal of Marketing, and Marketing Science. His work has been highly cited, with over 33,000 citations per Google Scholar and 12 articles with more than 500 citations.
Professor Lehmann was the founding Editor of Marketing Letters, and one of the founding members of the Theory and Practice in Marketing (TMO) Conference that is designed to encourage marketing scholars to address managerially relevant problems. He has been an Associate Editor with the Journal of Consumer Research, the Journal of Marketing Research, Management Science and Marketing Science. He also has served twice as Executive Director of the Marketing Science Institute, and has contributed significantly to numerous associations, including the ÂÜÀòÉç¹ÙÍø, the Association for Consumer Research, the Institute for Operations Research and the Management Sciences, the INFORMS Society for Marketing Science and EMAC.
Professor Lehmann’s contributions to EMAC are significant. He has served as co-editor of IJRM, and in that role contributed significantly to the international standing of the journal. Following his term, he continued to serve as one the editors of the Replication Corner, first in IJRM and then in the Journal of Marketing Behavior. In addition, he has served on multiple search and advisory committees for EMAC. He has worked with numerous European scholars and doctoral students, and in so doing has contributed significantly to the advancement of academic research in Europe.
Professor Lehmann has made fundamental contributions in a wide variety of fields, including halo effects, brand equity, customer lifetime value, diffusion of innovations, consumer choice, judgment and decision making, and preference measurement. Significantly, Professor Lehmann is one of the few scholars who consistently bridges the behavioral and quantitative research subdomains in the marketing field.
Given his rigorous and impactful research, his substantial contributions to EMAC, along with his exceptional service to the marketing community at large, Professor Don Lehmann fully merits the EMAC Distinguished Marketing Scholar Award.
Professor Lehmann will officially be presented with the Award at the upcoming EMAC conference in Glasgow (May 29-June 1, 2018), where he will give an invited presentation in a special session.
The Award Committee consisted of Marnik Dekimpe (Chair), Gary Lilien and Roland Rust,