TOC: Psych Mar
Introduction
Psychology & Marketing, 35(2)
An appraisal framework of the determinants and consequences of brand happiness
–Stefanie Schnebelen and Manfred Bruhn [] []
Commercialization of eHealth innovations in the market of the UK healthcare sector: A framework for a sustainable business model
–Festus Oluseyi Oderanti and Feng Li [] []
Customers’ judgments and misjudgments of corporate responsibility communication: A cross-country investigation of the effects on confidence and trust within the banking sector
–Chiara Civera, Cecilia Casalegno, Fabrizio Mosca and Peter Maple [] []
The opportunity to improve psychological competences of project managers in international businesses
–Rocío Rodríguez-Rivero, Isabel Ortiz-Marcos, Luis Ballesteros-Sánchez and Javier Romero [] []
New insights into emotion valence and loyalty intentions in relational exchanges
–Sally McKechnie, Prithwiraj Nath and Jiyao Xun [] []