TOC: J Global Scholars Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 28(1)
The philosophy of science foundations of marketing research: For scientific realism and the inductive realist models of theory status and generation
–Shelby D. Hunt [] []
Launch activities and timing in new product development
–Roger J. Calantone, Anthony Di Benedetto & Gaia Rubera [] []
Why a hierarchy-of-effects model is still the best approach to managing and optimizing the impact of corporate social responsibility strategies
–Keith B. Murray [] []
Deepening how cultural capital structures consumption of the performing arts
–Marylouise Caldwell & Paul Conrad Henry [] []
Enhancing customers’ positive responses: Applying sensory marketing to the hotel website
–Seonjeong (Ally) Lee, Miyoung Jeong & Haemoon Oh [] []
Reflections on ethical issues in marketing management: An empirical examination
–Lawrence B. Chonko & Shelby D. Hunt [] []
Technology driven experiences from mobile direct to virtual reality
–Juran Kim, Seungmook Kang & Charles R. Taylor [] []