TOC: J Global Fash Mar
Introduction
Journal of Global Fashion Marketing, 9(1)
New marketing in fashion e-commerce
–Simone Guercini, Pedro Mir Bernal & Catherine Prentice [] []
Enabling the digital fashion consumer through fit and sizing technology
–Sophie Miell, Simeon Gill & Delia Vazquez [] []
Original or counterfeit luxury fashion brands? The effect of social media on purchase intention
–Maria Cristina Morra, Valeria Gelosa, Francesca Ceruti & Alice Mazzucchelli [] []
Nice to be a fashion blogger, hard to be influential: An analysis based on personal characteristics, knowledge criteria, and social factors
–Patricia SanMiguel & Teresa Sádaba [] []
The role of e-commerce in the internationalization of Spanish luxury fashion multi-brand retailers
–Pedro Mir-Bernal, Simone Guercini & Teresa Sádaba [] []
Problematizing customization and IT in the fashion industry: A case study of an Italian shoemaker
–Andrea Perna, Andrea Runfola, Valerio Temperini & Gian Luca Gregori [] []