TOC: J Assoc Con Res
Introduction
Journal of the Association for Consumer Research, 3(1)
Beyond the Risky Gamble: A Framework for Consumer Research in Real-World Risk
Cait Lamberton and Ronald Paul Hill
Risky Research? How Relational Engagement in Research Can Mitigate Harm and Enhance Benefits
Brennan Davis and Julie L. Ozanne
Guns as a Source of Order and Chaos: Compensatory Control and the Psychological (Dis)Utility of Guns for Liberals and Conservatives
Steven Shepherd and Aaron C. Kay
Preparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense
Michelle Barnhart, Aimee Dinnin Huff, Brandon McAlexander, and James H. McAlexander
The Role of Digital Virtual Consumption in Navigating Risk-Laden Life Events
Jenna Drenten and Linda Tuncay Zayer
Is the Preference for Certainty Always So Certain?
Kristen E. Duke, Kelly Goldsmith, and On Amir
Hoarding: Understanding Divergent Acquisition, Consumption, and Disposal
Samantha N. N. Cross, Gail Leizerovici, and Dante M. Pirouz
Risks of Prostitution: When the Person Is the Product
Melissa Farley
Gender and Risk: The Emotional Fluctuation Effect
Punam Anand Keller and Ardis L. Olson